A bit of a lens, and a bit of the darkling depths of oceanic hugeness (Lenses + benTHIC)

My design ethos is pretty simple:

  • Information is in everything

  • People are amazing

  • Ethics are necessary

  • Time is an intrinsic component that should be explicit

  • Information needs both simple and complex surfacing to build understanding, prudently applied


Approach

The goal is always clear: set people up for success. It can be people inside your organization, or the people your organization hopes to serve.

How we get there is up to the project, the information, the people, and the budget. Balance amongst them to find the right path for the at-hand need. Understand next steps with the probable far-future goal in mind, and key information that would tell us it’s time for the next leg or to pivot.